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Circular Economy in the Anthropogenic Food System 135 U.Gaztelu DTU Environment, Technical University of Denmark INTRODUCTION The indifference of human actions towards biogeochemical cycles and towards our interaction with them is creating an environmentally unsustainable present. The goal of this project is to open up another dimension for human wellbeing through the creation of a circular economy (CE) transition guideline for companies. Its application will help in the transition to an environmentally sustainable future. THEORY Geels & Schot (2007) define four transition pathways in which niche activities might become mainstream. The effect of the sociotechnological landscape on esteem and self-actualisation demonstrates the need to transform the landscape to foster motivation. Self-determination theory explains how wellness of individuals is created by the fulfilment of intrinsic goals (Grant, 2012). Moreover, autonomy, mastery and purpose increase motivation at work (Pink, 2009). Among current CE transition methodologies, business model innovation and material flow analysis based process optimisation strategies do not seek the fulfilment of intrinsic goals. M ETHODS Based on the theoretical background, a CE transition methodology for businesses in the food system has been proposed. After each case study implementation a refinement of the methodology is done through feedback loops. The first version is shown in Figure 1. Figure 1: First version of the CE transition methodology RESULTS Results are not available yet, but will be presented in the form of feedback from the participants and through environmental and financial indicators of the implemented CE options . REFERENCES Geels, F., & Schot, J. (2007). Typology of sociotechnical transition pathways. Research Policy, 36(3), 399–417. Grant, G. (2012). Transforming Sustainability. Journal of Corporate Citizenship, 46, 123– 137. Pink, D. (Performer). (2009, July). The puzzle of motivation. 702 WASTE & RECYCLING FREESTYLE CONCEPT MASTER THESIS


Grøn Dyst 2016
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