FORCE Technology, Department of Applied Psychology
Design psychological test center
What do we offer? Project Picture
By measuring physiological parameters such as heart rate, eye movements,
neurological activity and electro dermal ac¬tivity, it is possible to unveil a test person’s
emotional condi¬tions as well as their psychological reactions in relation to products,
environments and services.
In the design psychological test centre, we apply some of the latest technologies within
the field of physiological sensors.
Eye tracking is glasses recording and analysing what we are looking at, in which order
and for how long. Eye track¬ing is, for instance, used for investigating how we operate
machines, how we understand manuals and instructions, how we find our way, and
what catches our eye in a shop.
EEG equipment records and analyses our mental strain. For instance, this could be when
we solve tasks. The equip¬ment measures the mental workload when we operate
de¬vices or machines or our level of excitement or commitment when choosing products
or carrying out monotonous work.
GSR equipment measures the activity of the sweat glands in our hands which can
indicate if something makes ex¬cites us or makes us anxious. GSR equipment can be
used for measuring joy or fear in relation to experiences in an amusement park, or how
relaxed we are when operating complicated or large machines.
ECG equipment measures heart rate. This way we can learn about unconscious
reactions to stimuli, for instance a potential danger. The EKG equipment is used for
testing a person’s emotional state (neutral, happy, stressed, sad) in various situations.
Stationary eye tracking can record and analyse what we are looking at, in which order
and for how long. Stationary eye tracking can, for instance, be used for measuring how
we navigate digital media or operate a control room.
What differentiates us?
In the design psychological test centre, it is possible to carry out a number of physiological studies of human
behaviour outside laboratories.
What do we look for at the Medico Bazar?
FORCE Technology + CVR nr 55117314
Hjortekærjvej 99, 2800 Kgs. Lyngby