If you use crowdfunding as a tool for market validation
a few tips are to:
Look at your conversion rate: a rule of thumb for a
successful campaign is a conversion rate of around 10%.
Use social media platforms to monitor your campaign
reach and understand your potential backers and fans.
Who is sharing your campaign and why?
Engage with the crowdfunding communities such as
www.backerclub.com, ask questions such as: “why did you
back our campaign?”, “where did you hear about our
campaign?”.
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