Make sure the technology you are using works. You should
have proof of concept rather than guessing.
Have a solid plan on how you will manufacture before you
run the campaign. Consider your options: e.g. Contract
manufacturing, Original Device Manufacturing, Original
Equipment manufacturing.
Pay careful attention to building your Bill of Materials
(BOM) and use it as a communication tool with your
manufacturer to build budgets, time estimates, lead times
etc.
Try to clarify your cost of goods sold (COG) and what gross
margin you need to run a profitable business – also after
the campaign.
At AliBaba.com you can search for similar products and get price
estimates and samples. 15